Visual Design

VCSC Annual Show & Sale

Tools

Adobe Illustrator
Adobe InDesign

A series of posters that promote an event hosted by a fictitious organization, The Vancouver Cactus and Succulent Club. The purpose is to shape a strong brand identity that will capture the audience through a collection of eye-catching posters.

Design Brief

The Vancouver Cactus and Succulent Club (VCSC) is a fictitious community organization that connects people who share a passion for cacti and succulents. My job was to develop a series of three creative posters to promote an event hosted by the organization. Each poster should showcase the event name, date, location and logo but also display the different activities the event will provide. The visual language should be cohesive across all three posters.

Brainstorming

Ideation & Variations

I started by conceptualizing the elements that stood out to me from the mind map. The mind map also pinpointed the important information I should incorporate on all three posters. These included the organization/event name, logo, location, call-to-actions and contact information. With an understanding of the amount of content that is to be placed on the posters, I developed a few sets of layouts that would accommodate the specifications.

Concept Thumbnails

Roughs & Layouts

Moodboard

The moodboard helped me visualize the design vision of the poster series. I was drawn to the gradients created by the desert sky, and I planned to incorporate that with simple line illustrations and bold letter styles.

While all three posters endorse the same subject matter, each poster could stand alone to represent the event.